Calling leads from a genuine lead list
is one of the most effective and comfortable ways to build your
business.
The reason for this is simple. The people you’re calling have
already “raised their hands”… they’ve indicated a need…
they’re interested in making a change and doing it through a
home-based business.
And during these interesting times with the global economy in
uncharted waters, and a new economy and new world emerging, one
thing is for certain… more and more people will be looking for
and open to a different way to secure their present situation and
future. They’ll start replying more frequently to home business
opportunities.
They’ll also be looking for someone authentic they can trust and
work with when they are called back.
And responding to and calling them is another skill set that will
serve to help you grow and secure your own future
So, using a good lead list or generating your own leads has great
advantages.
However, if you find that your conversion ratios are very low…
and by that mean, you’re calling a lot of leads to have one
person join you… then it could be the way you’re approaching
your leads that is the cause of the problem.
For example, many Network Marketers are taught to;
* Use “canned” scripts when they call leads.
* Focus on getting the person as quickly as possible to listen
in on a conference call or go to a website which will “close”
them on the opportunity.
And therein lies the cause of the problem that makes most people
automatically resistant to you.
They feel as if you’re treating them as nothing more than sheep
being rounded up. They can see through your agenda and they can
hear that it’s not really about helping them realize their needs
- it’s about you realizing yours!
It’s no surprise that people hate being treated this way… and
they respond by creating resistance through raising objections
and rejecting you.
So, to help you from falling into this trap, ask yourself this
question… “Why has this person responded to my
advertisement/website about my business opportunity?”
The answer is that something is missing and they’re looking to
make a change in their lives.
So your job is to find out what that is by interviewing them and
allowing them to talk about it. You’re looking to discover if
your solution will fit what they’re looking for.
Equally important, you want to discover if they are the kind of
person that you’re looking for. Someone who will be an
enthusiastic and keen member of your team.
I’m sure you’ll agree that starting off the conversation on the
right foot is critical.
Here’s the six-step formula I suggest for calling and connecting
with someone from a lead list:
Step 1: State who you are.
Step 2: Where you are from.
Step 3: Give them a “heads up” as to why you’re calling, by
referencing and reminding them that they asked you to.
Step 4: Ask them if this is a good time.
Step 5: Discover if they are still looking.
Step 6: Find out their present situation and ask how you can help
them.
And here’s a question that you can use (and adapt for your
circumstances) in Step 6 at the start of the conversation when
calling a lead…
“Before I talk about what I’ve got, perhaps you can tell me…
what was it about the advertisement that attracted your
attention?” (Or some other Needs Awareness Question).
So, when you’re calling leads, focus on your purpose, which is to
discover how you can help the person that you’re calling. You’ll
find your calls both more productive and more enjoyable.
If you need more help on this subject or would like to take your business to the next level, visit http://www.naturalselling.com
You will find valuable tips and courses that will help you transition from anxiety to ease when calling your leads.
Your friend and mentor,
Ismary leon
I'm a full time professional Network Marketer, wife and mother of four wonderful children. My passion is to inspire men and women to build a home business that revolves around their values and definition of success. I believe Network Marketing is a business of relationships and personal development. I will share with you my journey and how failure in this industry is a gift for those who refuse to give up.
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